PARK, AUSTRIA'S FIRST CONCEPT STORE, HAS BEEN OPENED 2004 IN VIENNA BY MARKUS STRASSER AND HELMUT RUTHNER. DUE TO THEIR ENTHUSIASTIC AND AT THE SAME TIME STRICT VIEW ON DESIGN AND FASHION THEY EARNED ALREADY FROM THE BEGINNING LOTS OF ATTENTION AS WELL FROM CUSTOMERS AS THE PRESS. OVER THE YEARS THE STORE HAS ALSO EARNED AN INTERNATIONAL REPUTATION FOR ITS ASSORTMENT AS WELL AS THE CHOICE WITHIN THE COLLECTIONS.

THE GROWING DEMAND FOR INTERNATIONAL SHIPPINGS, PREVIOUSLY HANDLED VIA EMAIL, FAX AND TELEPHONE LED TO THE LOGIC STEP OF ESTABLISHING AN ONLINESTORE. IT FOLLOWS THE SAME WAY OF PRESENTING AS THE VIENNESE SHOP DOES, PUTTING THE PRODUCT INTO THE CENTER OF ATTENTION. PARK'S FOCUS ON FASHION INTENDS TO DISCOVER THE SOUL OF EACH PIECE, EXPERIMENTS WITH VARIATIONS OF WEARING AND POINTS OUT POSSIBILITIES OF COMBINATIONS.

THE PARK WAY OF HOW TO DEAL WITH FASHION DAY BY DAY HAS ALSO TRANSLATED ITSELF INTO THE ONLINESTORE. A STRONG BELIEF IN THE SELF-AWARENESS OF TODAY'S FASHION CUSTOMER MADE THE ONLINE-STORE'S APPEARANCE AS PURE AS POSSIBLE AND FOCUSSING ON THE ESSENCE OF EACH ITEM.

PARK TRUSTS IN THE INTERNET AS A MEDIUM TO SHARE CERTAIN AESTHETICS WITH AN AUDIENCE WHO CHOSE FASHION AS AN INSTRUMENT TO EXPRESS INDIVIDUALITY AND STYLE.

ENJOY SHOPPING AT PARK-ONLINESTORE